With Blend in particular, we were taking concepts from Family Mix and Duo Mix, and expanding them to a much larger user group. This means we can’t always lean on our past experiences, and often encounter new challenges that require new solutions. The products were well received, so we decided to expand this product line, creating a version of opt-in, automatic, shared, personalized playlists that could work for any two users.Īnytime we want to make a new playlist at Spotify, we’re aiming to do something different that we haven’t been able to accomplish before. These products create shared playlists for users on the same Family or Duo plan. Prior to Blend, the team worked on similar products, Family Mix and Duo Mix. We recently launched a new playlist initiative, Blend, where any user can invite any user to generate a playlist wherein the two users’ tastes are combined into one shared playlist. Similar to the Blend match percentage cards you’re currently able to share on your socials.What does it take to go from an idea for a new playlist, to shipping that playlist to Spotify users all around the world? From inception, to prototyping, to QAing, and finally shipping, releasing a new playlist at Spotify is a long process full of new learnings every time. Plus, it generates a card showing a percentage of how well your taste matches with the artist’s. Select an artist, and leave the rest to Spotify to whip up a Blend. The streaming platform worked with the artists to identify each of their music tastes. Taking it one step further, Spotify is bringing you closer to your favorite artists with the option to create a blend with 20 musicians. The latest expansion allows you to create a single Blend with up to 10 people - meaning more ways to share music, explore new artists, see who in the group has a similar music taste, and make sure everyone gets a song at the party or on a road trip. But, of course, you both need to have an existing Spotify account. The OG Blend on Spotify allows users to fuse music tastes with one other person on the app, resulting in a curated playlist generated by the app - and it’s all done with the ease of sharing an invite link. Here’s what to know about the new Spotify Blend updates, and how you can use them to keep the tunes flowing. Even if you’re not a stan yet, once you know how to make a Spotify Blend with artists and multiple people, you might just find yourself merging playlists more often. If you loved Spotify Blend when it launched in August 2021, you’ll be pumped to try the music app’s latest features.

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